Zach’s Story
Zach Brandon is a nationally recognized Performance and Leadership Coach who partners with sport coaches and high-performing leaders to help them win more and live better. With over a decade of experience in elite sport, he has become a trusted advisor for professional athletes, coaches, executives, and organizations seeking to maximize performance and build sustainable cultures of excellence.
Zach is the Founder of MVP Mindset Consulting, LLC, where he works with professional and collegiate sport coaches, executive leaders, and elite athletes to cultivate the mindset and systems required for sustained performance excellence and personal growth. He spent the past seven years serving as the Head of Mental Performance and Coach Development for the Arizona Diamondbacks in Major League Baseball and continues to support the organization in a Leadership Consultant role. Prior to his work in professional baseball, Zach served as a Mental Conditioning Coach at IMG Academy, where he supported elite youth athletes and consulted with Olympic track and field athletes.
He is the host of the Win More, Live Better podcast, a top 5% globally ranked show, that explores the inner game of leadership and high-performance with some of the most respected minds in coaching and leadership. His work has been featured in ESPN, Sports Illustrated, The New York Times, The Athletic, Leaders in Sport, and MLB.com, and he has contributed to multiple book chapters and peer-reviewed journal articles in leading sport psychology publications. Zach has delivered keynotes and workshops for organizations including NASA, Gatorade, Personify Health, Matson Money, Blue Cross Blue Shield of Arizona, USA Baseball, and the Association for Applied Sport Psychology.
Zach holds a Master’s degree in Kinesiology, a Master’s degree in Organizational Leadership, and a Bachelor’s degree in Psychology. He is a Certified Mental Performance Consultant (CMPC) through the Association for Applied Sport Psychology and is listed on the U.S. Olympic & Paralympic Committee’s Mental Performance Registry.
Who I’ve
Worked With
My commitment to developing coaches and athletes is reflected in the organizations who have trusted me to elevate their mental performance and leadership.
I’ve proudly partnered with professional sports organizations, collegiate athletic programs, and forward-thinking companies at the forefront of performance excellence. From the clubhouse to the boardroom, I’ve helped individuals and teams navigate high-pressure environments while building cultures that sustain success.
With MVP Mindset Consulting, your challenges become my focus, and your goals become our shared mission.
Why I Focus on Coaches
Throughout my career working with elite athletes and coaches, I've seen a pattern that no one as bothered to address.
Coaches carry the weight of performance, people, and culture, but rarely have a guide for their own growth.
You drive culture, progress, and belief.
You build talent, set the tone, and carry expectations that never turn off.
You lift others, solve problems, and keep a standard that demands everything you have.
Yet your own development is often the last thing anyone makes room for.
It is time to change that.
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My mission is to help coaches lead themselves as powerfully as they lead others so they can build aligned teams, sustainable systems, and a life that reflects what matters most.
